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Executive Leadership Forum: Cracking the Courage Code

Project type

    Event & Tradeshow

What I did:

    Pre-event:
    Developed and implemented a marketing strategy.
    Defined target audience and created compelling messaging.
    Developed content calendar and created engaging materials.
    Managed budget and track marketing performance.
    Managed social media and online presence:
    Created and maintain engaging content on event social media pages.
    Ran targeted ad campaigns and track results.
    Prepared email marketing campaigns
    Handle public relations and outreach

    During and post-event:
    Created and linked banner ads for the virtual space.
    Monitored social media engagement and respond to inquiries.
    Created a poll and survey to collect attendee feedback.
    Analyzed event data and marketing performance to inform future strategies.

As a key member of the marketing team, I was instrumental in developing and implementing the marketing strategy for the Executive Leadership Forum 2021. Through targeted digital advertising and strategic partnerships, we were able to sell over 150 tickets to the virtual event, providing an invaluable networking and learning opportunity for women in the tech industry.

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